PlusHouse: Building a More Connected Real Estate Market Across the Balkans
By connecting agencies, properties, and markets across borders, PlusHouse brings greater clarity, trust, and a shared professional standard to the Balkan real estate sector.
The Balkan real estate market offers a diverse range of opportunities—from city apartments and family homes to coastal residences, commercial properties and hospitality assets. Yet searching for and evaluating these opportunities, particularly across borders, remains a complex process.
Property information is scattered across agency websites, online portals and social media.
Listings do not follow a consistent format and vary considerably in both the quantity and quality of information they provide. Details may be incomplete, difficult to compare or out of date. As a result, people searching for properties in several countries must navigate different sources and search methods, making comparisons across markets far more difficult.
Real estate agencies face similar challenges. Even those with extensive portfolios and strong knowledge of their local markets may struggle to gain visibility beyond the areas in which they operate. Expanding across borders requires continuous investment in marketing and communication.
The challenge, therefore, is not a lack of properties or buyer interest. It is ensuring that properties reach the right audiences and that the relevant parties can connect more directly and efficiently.
PlusHouse was created precisely to build this connection.
A Platform for a Fragmented Market
PlusHouse brings professional real estate agencies and the properties they represent across
different Balkan countries into a single digital environment.
Officially launched on 26 May 2026 at Klan Arena in Pristina, PlusHouse was designed to simplify the property search process and introduce a more professional and consistent way of presenting real estate opportunities throughout the region.
Through its website and mobile application, PlusHouse enables users to explore properties from different Balkan markets in one place.
However, PlusHouse goes beyond publishing property listings. The platform combines professional property presentation with marketing and lead generation, helping agencies connect with potential clients.
The PlusHouse Mission: Greater Visibility, Greater Opportunity
PlusHouse invests in marketing to promote agency portfolios to buyers and investors across the Balkans, the diaspora and international markets.
Its aim is to increase the visibility of listed properties and create new opportunities for agencies to connect with potential clients.
PlusHouse does not sell properties or replace real estate professionals. Agencies remain responsible for managing the sales or rental process, while the platform makes it easier to present and search for properties and to connect agencies with prospective clients.
Built for Agencies, Designed for Property Seekers
PlusHouse operates as a B2B platform whose clients are professional real estate agencies.
Agencies receive a professional profile, a dedicated space to showcase their portfolios, and
tools for managing properties, contacts and enquiries from potential clients.
For individuals, PlusHouse provides an organised environment where they can search for
properties, review information, save preferred options, compare alternatives and contact the
relevant agency directly.
In this way, agencies benefit from technology and marketing support, while individuals gain a
clearer and more practical way to search for property.
Clarity. Trust. Standard.
The identity and purpose of PlusHouse are built around three guiding principles.
Clarity
PlusHouse presents property information in a clear, structured and consistent format. Users can easily identify the key features, location and agency representing each property.
Practical details—such as the distance to schools, healthcare facilities, markets and public transport—help users understand the surrounding area more clearly. The platform also shows how a property’s asking price per square meter compares with the median asking price per square meter of other properties listed in the same city.
This information gives users a useful point of reference when navigating the market and
comparing alternatives. Price comparisons are based solely on properties published on
PlusHouse and do not constitute an official property valuation.
Trust
The decision to purchase or rent a property carries financial, practical and emotional significance. Before expressing interest, users need to know who represents the property and have confidence in the source and quality of the information provided.
PlusHouse helps build that confidence through public agency profiles, structured property information, user reviews and direct communication with the relevant agency.
Together, these elements create a more transparent environment in which users can move from an initial property search to professional contact and serious consideration. They do not replace the legal, financial and technical due diligence required before completing a transaction.
Standard
Every real estate market in the Balkans has its own regulations, terminology and business practices. PlusHouse respects the distinctive characteristics of each market while introducing a shared professional standard for presenting and searching for properties.
Whether someone in Switzerland is searching for a property in Albania or someone in Kosovo is exploring opportunities in Greece, they can access information, compare properties and contact the relevant agency through the same process.
Each market retains its own identity and characteristics. PlusHouse connects these markets
through a clearer and more consistent cross-border property search experience.
More Than a Property Portal
The PlusHouse website and mobile application combine property search with agency profiles, user reviews and tools for managing properties and client relationships. The technology serves a practical purpose: making information more accessible and helping agencies work more efficiently.
The integrated CRM system and Mr. House, the platform’s AI-powered assistant, form part of this approach.
The capabilities of these tools, together with other PlusHouse technological innovations, will be explored in greater detail in a separate article dedicated to the next generation of real estate.
A Growing Professional Ecosystem
Alongside its technological development, PlusHouse has a broader long-term ambition: to help build a professional ecosystem for the Balkan real estate market.
This includes PlusHouse Podcast, a space for the voices and perspectives shaping the sector;
PlusHouse Media, focused on communication, promotion and market positioning; and PlusHouse Professional Academy, dedicated to knowledge, professional development and raising standards across the industry.
Together, these initiatives take PlusHouse beyond the role of a technology platform and towards an ecosystem that brings together technology, marketing, communication and professional development.
Each of these initiatives will be explored in greater detail in future PlusHouse articles.
A Regional Experience, Accessible from Anywhere
PlusHouse aims to make property searches across the Balkans more accessible, organized and easier to understand—regardless of the market being explored or the user’s location.
The problem is fragmentation. The answer is connection. The mission is visibility.
Clarity. Trust. Standard.
Visit PlusHouse.eu or download the PlusHouse app.